SF Moma exhibit in motion.
Motion
_
Objective
_
Concept, research, design, pre-production techniques for motion graphics are covered with a focus on animating typography, graphic symbols, shapes and colors to build a professional project with dynamic and fluid transitions.
Approach
_
This project serves as a promotional piece for an exhibition that took place at the SF Moma called “Typeface to Interface”, which covers the journey and transformation of typography itself, the media, functions and usage, from the era of the typewriter until today. The intent was to translate this large quantity of information into a cohesive, highly graphic and simplified visual language, while still depicting key elements that were present in the exhibition.
_
Motion